The story
Wilmington moms built
a software company.
Three years ago, our co-founder Erin moved to Wilmington pregnant with her first child, knowing exactly zero other moms. The hospital handed her a folder of pamphlets. Facebook served her ads. Her group chats lived in seven different apps. Six months in, she was lonelier than she’d ever been.
She started a stroller-walk group. Then a postpartum text thread. Then a spreadsheet of mom-vetted pediatricians. Then a Google calendar of free library storytimes she had to manually update every Sunday.
At year two, she had 800 moms in her network and was managing 11 different tools. So she did the thing that felt natural — she partnered with two engineers (one of them her sister-in-law) and built Wilmomma.
We launched in beta to 80 Wilmington moms in early 2026. Within 6 weeks, we had 1,200+ verified users, 70+ partner businesses, and the kind of word-of-mouth growth that only happens when something actually helps people.
“Motherhood is not supposed to be a startup problem. But it shouldn’t be a lonely one either.”
— Erin, co-founder
What we believe
Three things we will never compromise on.
Moms come first
Every product decision passes one test: "is this better for the mom?" Not for partners. Not for engagement metrics. For her.
Local is the moat
We are deeply Wilmington. Every partner is here. Every group is here. We will go slowly to other cities before we ever water this down.
Free for moms, forever
We will never charge moms. Premium tier? No. "Plus" version? No. The day we charge moms is the day we stop being Wilmomma.
Motherhood is hard.
Wilmington is full of moms.
Let’s introduce you.
One phone number. 90 seconds. Free forever for moms. Welcome home, mama.