The mom market
in your pocket.
Performance-priced.
Wilmomma puts your business in front of the most powerful word-of-mouth engine in town — Wilmington mom groups — and only charges you when moms walk in the door.
Why partners stay
Built for independent Wilmington businesses — not enterprise marketing teams.
Performance pricing only
No setup fees. No monthly minimums. You pay Wilmomma 20% only when a gift is redeemed in your business. Sub-monthly cancellation. Zero risk.
10 active offers + unlimited gifts
List up to 10 promotional offers (e.g. 20% off first visit) plus unlimited gift products that moms can buy for each other. Both drive feet through the door.
Calendar that converts
Your Google/Microsoft calendar syncs to the Mom Calendar (Paid tab). Moms can RSVP, save events, and click straight to your booking page. We track every view.
Mom-segment analytics
Track matches, profile clicks, event views, claimed offers, gifts purchased, gifts redeemed, and total revenue — all in one partner dashboard.
Stripe Connect payouts
Sign up for Stripe Connect (free, takes 5 minutes). We payout monthly. Your customer transactions are PCI-compliant, encrypted, and never stored on Wilmomma servers.
First DM free, mass message included
Every partner gets a free first DM to any mom who swiped right, plus one free mass message per month. Upgrade for additional broadcasts.
Vertical fits
Built for mom-serving local businesses.
If your customer base is 30%+ mothers of children 0-18, you’re in the sweet spot. Here are the businesses we already work with.
- Spas & wellness
- Pediatric dentistry & pediatricians
- Hair salons & beauty
- Fitness studios (Pilates, yoga, barre)
- Daycare & preschool
- Boutiques & retail
- Restaurants & cafes
- Photography (newborn, family, maternity)
- Therapy (perinatal, family, kids)
- Birth services (doulas, IBCLCs, midwives)
- Children’s services (music, gymnastics, swim)
- Home services (cleaning, organizing, meal prep)
Ready when you are
Partner application — 5 minutes.
Tell us about your business and one offer you’d like to launch. We review every application within 2 business days. Approved partners onboard in under 30 minutes.
Apply nowMotherhood is hard.
Wilmington is full of moms.
Let’s introduce you.
One phone number. 90 seconds. Free forever for moms. Welcome home, mama.